Outdoor campaign creative
Develop visual ideas and messaging for posters, billboards and other agreed placements.
All expertiseBe part of
04 / OFFLINE MARKETING
Be part of
the real world.
Campaigns and physical brand touchpoints designed for the spaces where people move, shop, meet and discover.
Discuss your project04 / Offline marketingBeyond the screen.Print · Outdoor · Brand experiences
Ideas that belong beyond the screen.STOLET / OFFLINE MARKETING
THE ROLE OF OFFLINE MARKETING
A street poster and a retail display are experienced differently from a phone screen. Scale, distance, materials and location all influence whether an idea is noticed and understood.
POSSIBLE SCOPE
A focused idea.
A considered execution.
Print communication
Create brochures, flyers, invitations and other materials around a clear purpose.
Retail & environmental touchpoints
Explore how a brand appears through signage, displays and communication within a space.
Activation concepts
Shape the idea and communication for a physical campaign, event or audience experience.
FROM BRIEF TO DELIVERY
From first thought
to final form.
Understand the setting
Define the audience, location, viewing distance and intended response.
Develop the concept
Create a campaign idea that makes sense in its physical context.
Design the applications
Adapt the creative to the agreed dimensions, materials and production requirements.
Prepare for production
Check specifications and provide the agreed artwork for the responsible production partners.
What you receive
A scope may include a campaign concept, copy, layout designs, artwork adaptations and production-ready files. Printing, fabrication, installation, placement fees and permits are separate items to confirm in the proposal.
What to bring
Bring the campaign objective, proposed locations, dimensions, quantities and launch timing. If a print or production partner is already involved, include their specifications.
Prepare a project briefBEFORE WE BEGIN
A few useful answers.
Can an offline campaign connect to a digital campaign?
Yes. The same idea can be adapted to physical and digital contexts, with each format designed for how people encounter it.
Does design include printing and installation?
Do not assume it does. Production, logistics and installation need their own scope, responsibilities and costs.
What if sizes or locations are not final?
Include what is known in the brief. Creative exploration can begin around a likely context, but final artwork needs confirmed dimensions and production specifications.